There have been a number of businesses that have replaced their names following coming under fire and going down into bankruptcy. Some of the companies that have done that consist of ValuJet or at this time known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, that was once known as Blackwater. Even electronics manufacturer LG has changed its name from Lucky Goldstar to just LG and claimed that it stood for Lifes Good and now its performing superbly with its sales of consumer electronics and appliances.
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Promotion professionals across the country are in agreement that the rebranding of GM could be a respectable thing. If the goal is to attempt and put this company on a gigantic diet and just turn it into a smaller car manufacturing company, Im not convinced thered be that much harm in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good form, he said, so they have not much to misplace.
The General Motors brand has already become a stained brand, with a reputation of constructing sub-par quality cars and now with a massive bankruptcy filing under its belt, not to mention what everyone thinks about the company taking all that national cash to keep from having to file for the gigantic bailoutwhich they filed nevertheless.
Of course, at present many GM officials are sticking to what they know and not wanting to re-brand the company. CEO Fritz Henderson stated that re-branding wasnt really high on his list of things to do in the business. Which is probably a good thing to do taking into consideration all the troubles he inherited, but couldnt rebranding be handed off to the marketing section? In spite of everything, GM even now has one of those and it really doesnt have the money to be throwing into high-cost tv spots presently.
Bits and pieces of GM have by now begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is currently known as Promark Global Advisors.
But, with a company that is as well known as GM might it work?
I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac. - 29954
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Promotion professionals across the country are in agreement that the rebranding of GM could be a respectable thing. If the goal is to attempt and put this company on a gigantic diet and just turn it into a smaller car manufacturing company, Im not convinced thered be that much harm in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good form, he said, so they have not much to misplace.
The General Motors brand has already become a stained brand, with a reputation of constructing sub-par quality cars and now with a massive bankruptcy filing under its belt, not to mention what everyone thinks about the company taking all that national cash to keep from having to file for the gigantic bailoutwhich they filed nevertheless.
Of course, at present many GM officials are sticking to what they know and not wanting to re-brand the company. CEO Fritz Henderson stated that re-branding wasnt really high on his list of things to do in the business. Which is probably a good thing to do taking into consideration all the troubles he inherited, but couldnt rebranding be handed off to the marketing section? In spite of everything, GM even now has one of those and it really doesnt have the money to be throwing into high-cost tv spots presently.
Bits and pieces of GM have by now begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is currently known as Promark Global Advisors.
But, with a company that is as well known as GM might it work?
I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac. - 29954