Co-branded Debit Cards: The Best Payment Solution:

By Sharon Davis

For all small and medium business enterprises, branded and Co-branded cards programs are an effective tool to build a strong rapport with both their new and existing consumers. These cards are a better alternative to cash and store gift vouchers, in terms of granting payment options for customers.

Co-branded card programs and co-branded cards have become immensely popular in the corporate world in a relatively small period of time. In the competitive market, these cards help in enhancing the brand image of a company. A company can distribute co-branded cards to all its customers.

A large number of small and medium enterprises (SMEs) have realized the potential benefits of these generic debit card programs and are using co-branded programs. Majority of these enterprises have successfully implemented these programs.

Various business establishments including Forex Companies, Financial Institutions, Insurance Companies based in countries such as Germany, Singapore, Malaysia and Brazil have reaped great benefits from these co-branded card programs. A major advantage of these co-branded card programs is that they help the company to multiply its business prospects in a profitable manner.

Companies can use co-branded debit cards program that work in association with reputed debit card providers such as MasterCard and Visa to attract new customers. Besides, since these reputed cards are accepted in almost all locations around the world, the company can gain good overseas exposure.

Furthermore, branded prepaid card programs allow the business organizations to print their brand names and logos on the co-branded cards. When the name of the company is printed along with esteemed names of credit card companies, the business organization will automatically gain from it.

Apart from being beneficial for companies, these co-branded debit cards are also useful for its customers. The customers of a company can use these cards to make purchases even if they do not have sufficient cash in hand. Also, customers can get several discounts, bonuses and reward points using these branded debit cards. Customers can use these reward points to buy more products and services. - 29954

About the Author:

Sign Up for our Free Newsletter

Enter email address here