Brochures play a large role in the promotion of a business. They incorporate vital info about a company like its products and their superiority over the competition, its main features, its contact information, and so on, therefore imparting reliability to it in the market place. Bad work on a brochure can cause a lot of damage to the reputation of the company & so it is very crucial to exercise care while developing it. As you proceed with this article, you will get some valuable information on different aspects of brochure printing and development.
The main objective of a brochure is to provide information. However, it also has to be visually attractive, so that potential customers are tempted to read through it. It should use text and images in the correct combination, while the colours should also be used aesthetically. Fonts, borders, and graphics are vital components of brochure design and they should support each other well. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
The brochure printing related issues should also be taken care of at the time of designing. It is usually a wise decision to take a test print out to see how the final brochure would look like before you send it for bulk printing.
Budgetary considerations for brochure printing should not be ignored at the time of brochure designing. Black and white printing is cheaper than color, hence if you are on a shoe-string budget you may wish to opt for the former. If you are not limited by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you are creating a compact brochure with both sides printed, then ensure that the paper is strong and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Since brochure printing is done in bulk, always ask for discounts from the printing company. However, never sacrifice quality, as you do not want to create a negative impression of your business on prospective customers. - 29954
The main objective of a brochure is to provide information. However, it also has to be visually attractive, so that potential customers are tempted to read through it. It should use text and images in the correct combination, while the colours should also be used aesthetically. Fonts, borders, and graphics are vital components of brochure design and they should support each other well. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
The brochure printing related issues should also be taken care of at the time of designing. It is usually a wise decision to take a test print out to see how the final brochure would look like before you send it for bulk printing.
Budgetary considerations for brochure printing should not be ignored at the time of brochure designing. Black and white printing is cheaper than color, hence if you are on a shoe-string budget you may wish to opt for the former. If you are not limited by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you are creating a compact brochure with both sides printed, then ensure that the paper is strong and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Since brochure printing is done in bulk, always ask for discounts from the printing company. However, never sacrifice quality, as you do not want to create a negative impression of your business on prospective customers. - 29954
